In this innovative campaign for Pinterest, the concept was clear: a visual dive into the platform's
infinite catalog of ideas and personal discoveries.
With the lead of production designer Carol Ozzi, we created complex universes using AI before
the physical production of the sets. This allowed us to develop unique visual atmospheres and
refine production details. After defining the concepts, the filming took place in a studio with
models and post-production. The final result is a campaign that represents the essence of the
platform and invites the audience to embark on their own journey of discovery and visual
inspiration.
The campaign images present dreamlike landscapes where giant kittens play among colorful
mountains, adorned with a variety of hats. The scenery is a fascinating blend of reality and
fantasy, with exaggerated proportions and unusual combinations.
Pinterest Global Spot
Director: Alaska
Production Company: Iconoclast
This is another film from the same campaign, presenting fascinating new creative challenges.
Developing the concepts for the tunnels was particularly intriguing, requiring us to capture the
fluidity of dresses, the textured universe of moss, and the magical essence of Pinterest, where
everything transforms into possibility.
Once again, we collaborated closely with production designer Carol Ozzi to create the film's
visual concept before shooting. This approach allowed us to explore and refine each visual
element, ensuring that every scene perfectly captured the atmosphere of discovery and
transformation characteristic of Pinterest.
Pinterest Global Spot
Director: Alaska
Production Company: Iconoclast
PINTEREST
This is yet another visually stunning world that beckons the viewer to immerse themselves in a
realm of boundless creativity. The AI universe perfectly aligned with the narrative's demands,
enriching the experience as intended by the script. Together with the production designer Carol
Ozzi, we refined the ideas, distilling the film's unique composition into its final form.
Pinterest Global Spot
Director: Alaska
Production Company: Iconoclast