Sobre

I’m Paula Carro Maia, a Creative Head with 19 years of experience crafting fun and unforgettable experiences for global brands. Half Brazilian and half Spanish,

I thrive on tapping into online culture, live marketing, advertising, and design to bring ideas to life.

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Passionate about every step of the creative process from the spark of an idea to building strong concepts, art direction, and leading teams—I excel at identifying individual talents and bringing out the best in everyone to elevate the project. Collaboration and teamwork are fundamental to delivering exceptional results.

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I’ve had the privilege of working with leading agencies, including Hands Agency, AgenciaEA, Africa, AKM, Mutato, Score Group, Bold, Bullet Group, Banco de Eventos, Talent Marcel (Publicis Group), NBS, LiveAd, Sunset BBDO, Garage in, Santa Clara, and Bungalow25 (Madrid).

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For me, the process is everything. Ideas come first regardless of the medium. Great ideas can come from anywhere, and discovering them is what fuels my passion. 🖤