Mercado Livre

Mercado Livre

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In this campaign, the challenge was

to create personality using only cardboard. Each product became a unique character with its own identity. To achieve this, the visual concept was refined before shooting the film. We worked closely with the Production Designer Carol Ozzi during

this stage.

 

The campaign was created by GUT and produced by Landia. The result transforms a simple material into something extraordinary

 

Agency: GUT
Director: Manu Mazzaro
Production Company: Landia.